Tekijänoikeuden erikoiskirjasto

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*020  $a978-0-7494-7045-6
*035  $a22796
*035  $a(PLib-conv)0000022796
*0410 $aeng
*084  $a33.34$2ykl
*1001 $aJolly, Adam.
*24510$aThe handbook of European intellectual property management :$bdeveloping, managing and protecting your company's intellectual property /$cAdam Jolly.
*250  $a4th ed.
*260  $c2015$f(Kogan Page Ltd)
*300  $a196 s.
*520  $aTable Of Contents  Section - ONE: IP potential; Chapter - 1.1: Europe’s capacity for innovation; Chapter - 1.2: Technology disruption; Section - TWO: Europe’s IP framework; Chapter - 2.1: Towards a unitary European IP architecture; Chapter - 2.2: The EU’s unitary patent; Chapter - 2.3: Creative industries; Chapter - 2.4: IP for Europe’s next brands; Chapter - 2.5: Digital ventures; Section - THREE: IP capture; Chapter - 3.1: IP portfolio design for emerging technologies; Chapter - 3.2: Strategic variations; Chapter - 3.3: Competitive intelligence; Chapter - 3.4: Pre-contract IP; Chapter - 3.5: Low-cost IP; Section - FOUR: IP transfers; Chapter - 4.1: Science–industry linkages, technology transfer and new metrics; Chapter - 4.2: Turning technology into business; Chapter - 4.3: The evolution of knowledge exchange; Chapter - 4.4: The state of the university–industry relationship; Chapter - 4.5: Are universities attractive partners for R&D cooperation?; Section - FIVE: IP partnerships; Chapter - 5.1: Industrial innovation in transition; Chapter - 5.2: The evolving role of universities as hubs for innovation; Chapter - 5.3: Collaborative partnerships; Section - SIX: IP as an asset; Chapter - 6.1: IP and raising capital; Chapter - 6.2: How to value patents; Chapter - 6.3: IP boxes and their future; Chapter - 6.4: Patent asset management; Section - SEVEN: Secure IP; Chapter - 7.1: IP actions; Chapter - 7.2: Actions through the UPC and oppositions; Chapter - 7.3: Putting out a patent fire; Chapter - 7.4: Vigiliance against copying
*653  $aEUROOPPA
*653  $aTEKNOLOGIA
*653  $aYHDENMUKAISTAMINEN
*653  $aHENKINEN PÄÄOMA
*653  $aPATENTIT
*653  $aLUOVA TALOUS
*653  $aBRÄNDIT
*653  $aDIGITALISOITUMINEN
*653  $aTEKNOLOGIAN SIIRTO
*653  $aLIIKETOIMINTA
*653  $aTIEDONSIIRTO
*653  $aYHTEISTYÖ
*653  $aKORKEAKOULUOPETUS
*653  $aYLIOPISTOT
*852  $i9723109$h33.34$cJOLLY
*979  $a0000022796
*999  $aMikroMarc$b[Book]$x0
^

When managed well, IP can become the most enduring form of competitive advantage, creating streams of revenue well into the future. But for many in Europe, IP can still seem complicated to acquire, expensive to maintain and hard to enforce. Drawing on a wide range of expert contributions, The Handbook of European Intellectual Property Management is a practical and easy-to-follow account of how IP comes into play at various stages of ventures and delivers commercial success and real competitive advantage. Drawing out the commercial implications of the changes that are happening within Europe's framework for innovation, like the arrival of the unitary patent, this Handbook reviews how EU programmes such as Horizon 2020, the Innovation Union and the European Research Area are measuring performance against a target of creating more growth from IP ventures. In parallel, the contributors discuss the new terms on which leading players in business and research are looking to engage partners in sourcing ideas and fast-tracking innovation. Everywhere IP policies are being re-written to encourage open innovation and to source knowledge from wherever it may best be found. For those looking to take an innovation, a design, or a brand into the market, this handbook discusses the options in putting the right idea into the right format, highlighting challenges such as: - how to design an IP strategy - how to capture and secure IP - how to capitalise on new technologies - how to combine different types of IP - whether to adopt a national, European or global focus - how to engage in partnerships and competitions - how to source ideas from the research base - how to retain exclusivity within open innovation - which model to adopt in reaching the market - how to negotiate IP within contracts - how put a value on IP - how to raise funds with IP - how to resolve disputes