Tekijänoikeuden erikoiskirjasto

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*1001 $aCrick, Matthew.
*24510$aPower, surveillance, and culture in YouTube's digital sphere /$cMatthew Crick.
*260  $aHershey :$bIGI Global,$c2016.
*300  $a317 s.
*4901 $aAdvances in Social Networking and Online Communities,$x2328-1405
*520  $aDescription Over the last several years, YouTube™ has become a public forum for creative, informative, and political endeavors around the globe. As the website’s influence and appeal continues to grow, questions regarding the legal usage of material, as well as potential governance issues regarding surveillance and political sway, are becoming more relevant.  Power, Surveillance, and Culture in YouTube™’s Digital Sphere examines the imaginative, socioeconomic, and innovative features of the video sharing community of YouTube™ and how these areas traverse the digital world. Highlighting theoretical concepts and empirical research, as well as in-depth discussions on cultural studies, participatory experience, and media theory, this publication will appeal to professionals, practitioners, researchers, and students interested in the use of video sharing as a means of surveillance, communication, or personal promotion.   Topics Covered:  Advertising Democracy Online Participatory Culture Social Media Surveillance Theory Video Sharing  Table of Contents  Chapter 1 YouTube’s Importance and How the Internet Shapes the YouTube Experience ................... 1 THEMES AND PROPOSITIONS........1 THE PROPOSITIONS...............2 HISTORY OF THE INTERNET........3 FEAR AND LOATHING IN THE DIGITAL SPHERE ................6 INTERNET TECHNOLOGY AND TERMS: A PRIMER..................8 CONCLUSION........21 Chapter 2 Making and Sharing YouTube Videos, History, and YouTube Economics and Advertising: The Promise of a Better World......... 26 INTRODUCTION ........26 THE RISE OF VIDEO SHARING........................................................27 SOCIAL NETWORKING HISTORY AND PRIOR YOUTUBE RESEARCH.......28 YOUTUBE’S BRIEF HISTORY IN TIME: KEY MOMENTS ..........36 FUNCTIONALITY OF YOUTUBE ..........................38 YOUTUBE ECONOMICS ......40 YOUTUBE AND ADVERTISING ............41 YOUTUBE’S VERTICALLY INTEGRATED CONTENT CREATION: HOW TO MAKE A YOUTUBE VIDEO...47 FUTURE TRENDS AND CONCLUSION .....................................56 Chapter 3 Medium Theory, Cultural Studies, and Other Ways of Seeing YouTube ....... 63 INTRODUCTION ................63 YOUTUBE AND MEDIUM THEORISTS..........65 YOUTUBE AND CULTURAL STUDIES.............81 YOUTUBE AND THE USES AND GRATIFICATIONS (UG) RESEARCH FRAMEWORK...........88 FUTURE TRENDS AND CONCLUSION ...............................91  Chapter 4 YouTube Politics............... 97 INTRODUCTION .........97 BEING POLITICAL.........98 YOUTUBE IN 2005 .....101 YOUTUBE IN 2008 ..............102 YOUTUBE FEATURED VIDEOS PAGE ..............................104 YOUTUBE AND INTERNATIONAL POLITICS ........................105 LOCAL POLITICS........107 YOUTUBE USER COMMENTS ON SELECTED ARAB SPRING UGC .......112 YOUTUBERS’ COMMENTS: DISCUSSION ..............124 FUTURE TRENDS AND CONCLUSION ...........................125 Chapter 5 The Filmed Wars: New Audience Frontiers and Invisible Boundaries....130 THE FILMED WAR AND BEING SOCIAL WITH OLD MEDIA......131 FRAMING IN TELEVISION NEWS WAR REPORTING............132 OBJECTIVITY IN TELEVISION NEWS WAR REPORTING........133 BUDDHIST MONK SELF-IMMOLATION VIDEO AVAILABLE ON YOUTUBE ..134 IDEOLOGY IN TELEVISION NEWS WAR REPORTING...............136 NEW TELEVISION TECHNOLOGY AND WAR REPORTING.......142 TECHNOLOGY AND THE PERSIAN GULF AND IRAQ WARS ....143 THE IRAQ WAR AND THE EMBEDDED JOURNALIST ..............145 FUTURE TRENDS AND CONCLUSION .....................................147 Chapter 6 YouTube: Surveillance, Power, Audience, and Monetizing the Message.. 151 INTRODUCTION ...............152 AUDIENCE THEORY AND AUDIENCE COMMODIFICATION ......152 SURVEILLANCE...........157 POWER...........159 POWER AND MICHEL FOUCAULT................161 MONETIZING THE MESSAGE .............................164 THE NEW YOUTUBE.......165 THE BROADCAST TELEVISION ADVERTISING MODEL IN YOUTUBE.....................166 WHAT’S HAPPENING IN YOUTUBE MONETIZATION TODAY?...169 FUTURE TRENDS .........170 CONCLUSION..........171 Chapter 7 Original Research Examining YouTube Users’ (YouTubers’) Attitudes, Beliefs, and Behaviors: The Bronx Pilot Study.......................................... 176 INTRODUCTION ...........177 THE BRONX YOUTUBE PILOT STUDY....................177 SELECT SNS UG RESEARCH.................183  FOCUS GROUP SURVEY REFLECTIONS..............199 WHAT DO BRONX YOUTUBERS SEARCH FOR ON YOUTUBE? ........204 LESSONS LEARNED FROM THE BRONX PILOT STUDY ..........207 FUTURE TRENDS AND CONCLUSION .............................209 Chapter 8 The New Jersey YouTube Experience Survey: New Research and Observations.............................. 213 INTRODUCTION ...............214 SURVEY SELECTS: FIGURES, DESCRIPTIONS, AND CONCLUSIONS .....219 FUTURE RESEARCH DIRECTIONS AND CONCLUSION ........238 POTENTIAL HYPOTHESES...................239 Chapter 9 Learning in YouTube: What Else Is Happening in the Online Universe of Pets and Pop Stars? ....... 243 INTRODUCTION ..................244 CHALLENGES TO TRADITIONAL EDUCATION...........................244 ONLINE UNIVERSITIES.........246 ITT AND ITS SNS FEATURES .......................................247 DEVRY: KING OF ONLINE EDUCATION .............................248 YOUTUBE LEARNING AND SCHOLARSHIP ..........................250 YOUTUBE AND RESEARCH ................................251 YOUTUBE EDU ..............252 YOUTUBE EDU VIDEOS, GRADE LEVEL, AND ROBOTS.........253 YOUTUBE GRADE LEVELS......259 CHALLENGES FACING YOUTUBE’S EDUCATIONAL CHANNEL.........264 FUTURE TRENDS AND CONCLUSION.....................................265 Chapter 10 YouTube and Google: Glorious Days...................... 270 INTRODUCTION .................270 WHAT DOES THE PARTNERSHIP MEAN? ............271 BAD YOUTUBE?.........278 YOUTUBE, COPYRIGHT, AND YOU....................................278 BACK TO BETAMAX.....285 FUTURE TRENDS AND CONCLUSION ................................286
*653  $aYOUTUBE
*653  $aINTERNET
*653  $aHISTORIA
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*653  $aDIGITALISOITUMINEN
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*653  $aJAKAMINEN
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*653  $aDOKUMENTOINTI
*653  $aJOURNALISMI
*653  $aYLEISÖ
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*653  $aKULUTUSKULTTUURI
*653  $aGOOGLE
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Over the last several years, YouTube has become a public forum for creative, informative, and political endeavors around the globe. As the website’s influence and appeal continues to grow, questions regarding the legal usage of material, as well as potential governance issues regarding surveillance and political sway, are becoming more relevant. Power, Surveillance, and Culture in YouTube’s Digital Sphere examines the imaginative, socioeconomic, and innovative features of the video sharing community of YouTube and how these areas traverse the digital world. Highlighting theoretical concepts and empirical research, as well as in-depth discussions on cultural studies, participatory experience, and media theory, this publication will appeal to professionals, practitioners, researchers, and students interested in the use of video sharing as a means of surveillance, communication, or personal promotion.