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*008200916s2021    cau      b    001 0 eng  
*010  $a2020040323
*020  $a9781071814451$c100,80$q(paperback)
*020  $z9781071814482$q(epub)
*020  $z9781071814499$q(epub)
*020  $z9781071814475$q(pdf)
*040  $aDLC$beng$erda$cDLC
*042  $apcc
*05000$aP96.M4$bP68 2020
*08200$a302.23072/1$223
*084  $aIV
*1001 $aPotter, W. James,$eauthor.
*24510$aMedia literacy /$cW. James Potter, University of California.
*250  $aTenth edition.
*260  $aThousand Oaks, California$bSage$c2021
*263  $a2102
*264 1$aLos Angeles :$bSAGE,$c[2022]
*300  $apages cm
*336  $atext$btxt$2rdacontent
*337  $aunmediated$bn$2rdamedia
*338  $avolume$bnc$2rdacarrier
*500  $aHUM TDK : TTK-EL240 Audiovisuaalinen mediasivistys
*504  $aIncludes bibliographical references and index.
*5050 $aWhy increase media literacy? -- Media literacy approach -- Broadening our perspective on media effects -- Hoe does the media effects process work? -- Development of the mass media industries -- Economic perspective -- Audience. Industry perspective -- Audience. Individual perspective -- Entertainment -- News -- Competitive experiences -- Social networking experiences -- Acquisition experiences -- Helping yourself and others to increase media literacy -- Ownership of media -- Sports -- Media violence --  Privacy.
*520  $a"In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy shows you how. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised Tenth Edition, Potter presents more discussions of digital media, and presents numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your own media literacy"--$cProvided by publisher.
*650 0$aMedia literacy.
*906  $a7$bcbc$corignew$d1$eecip$f20$gy-gencatlg
*925  $aacquire$b1 shelf copy$xpolicy default
*955  $bxk36 2020-09-16$ixk36 2020-09-16 (TW Situational) to Dewey$wxm04 2020-09-24 (TW situational)
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