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Nimeke- ja vastuullisuusmerkintö Why Metallica Changed Music World : Effectuation Perspective
Julkaistu
Ulkoasutiedot
Yleinen huomautus Artikkeli julkaistiin lokakuussa 2016 "Business and non-profit organizations facing increased competition and growing customers× demands"-kirjassa.
Huomautus sisällöstä, tiivistelmä tms. Abstract The purpose of this article is to understand the underlying factors why Metallica was capable of creating radical changes in the music industry and conquering the world. Metallica×s history is examined during the period of 1981-1991, when Metallica advanced from a garage band to one of the worlds biggest bands. Metallica also played a remarkable role in the generation of new thrash metal genre. The effectuation theory is utilized in analysing how this happened. This study provides knowledge on what is needed in creating this kind of success and progress. Prior to this, the effectuation theory has not been connected to the operations of any band or even other artists.
Asiasana - Kontrolloimaton
Elektronisen aineiston sijainti ja käyttö (URI) https://www.tekes.fi/globalassets/global/ohjelmat-ja-palvelut/ohjelmat/liideri/why-metallica-changed-music-world.pdf
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