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The visibility of films and TV content on VOD
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Henkilönnimi
  • Fontaine, Gilles.
Nimeke- ja vastuullisuusmerkintö
  • The visibility of films and TV content on VOD
Julkaistu
  • European Audiovisual Observatory, Strasbourg : 2017.
SAB-luokituskoodi
  • 61.742
Muu luokituskoodi
  • 61.742
Ulkoasutiedot
  • 22 s.
  • PDF
Huomautus sisällöstä, tiivistelmä tms.
  • Main findings This 3rd edition of the analysis of visibility on Transactional Video-On-Demand (TVOD) services incorporates for the first time not only films but also TV content. The results of the research are in continuity with the two previous editions. On average, a TVOD service promotes at least once about 260 different titles during a month. The vast majority (90%) of these titles are films. 32% of the titles promoted at least once are European. But, when taking into account the number of promotional spots which each film was attributed, European films only benefit from 23% of the promotion efforts of the TVOD platforms. Among European films, producing countries (Belgium and Netherlands) mainly promote European non-national films. High producing countries (France, the United Kingdom and, to a lesser extent Germany) mainly promote their national films. A vast majority (90%) of promotional spots are allocated to films produced two years ago or less. European TV content is even less promoted than European films: they benefit from 18% of all promotional spots dedicated to TV series. Generally speaking, national TVOD services tend to promote a significantly higher share (30%) of European works than national versions of pan-European TVOD services (17%). However, the situation is not homogeneous within each category. Among pan-European TVOD services, iTunes (average of all national versions tracked in the sample) reaches a 30% share of promotional spots allocated to European titles, vs. 4% for Xbox Live. Figures are also quite heterogeneous among national TVOD services, with the share of promotional spots allocated to European titles ranging from 4% to 87%.
Asiasana - Kontrolloimaton
Elektronisen aineiston sijainti ja käyttö (URI)
  • https://rm.coe.int/the-viisibility-of-films-and-tv-content-on-vod-2017-edition/16807899bf Linkki verkkokauppaan 
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