Tekijänoikeuden erikoiskirjasto

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*008180327|2017\\\\fi\||||e|||d||||||0|eng||
*019  $bga,la,na
*035  $a25078
*035  $a(PLib-conv)0000025078
*0410 $aeng
*084  $a69.35$2ykl
*1001 $aGrece, Christian.
*24510$aThe EU online advertising market  :$bupdate 2017 /$cChristian Grece.
*260  $aStrasbourg :$bEuropean Audiovisual Observatory,$c2017.
*300  $a58 s.
*300  $f(pdf)
*520  $aTable of contents 1. The EU online advertising market in 2016.... 1 1.1. General overview of the EU advertising market in 2016 .......2 1.2. Online and TV advertising in the EU .......7 1.3. Online and TV advertising by country in 2016 .........9 1.4. Video advertising in 20 EU countries .......... 23 2. The online display advertising ecosystem: Programmatic advertising, challenges and outlook ....... 28 2.1. The functioning of the programmatic advertising market for display advertisements ...... 28 2.2. Programmatic advertising: an abundance of content and advertisements, a lack of control? .... 36 2.3. Outlook and challenges on the online advertising market.... 45
*653  $aEU
*653  $aEUROOPAN UNIONI
*653  $aVERKKOMAINONTA
*653  $aMAINONTA
*653  $aINTERNET
*653  $aTELEVISIO
*85640$uhttps://rm.coe.int/the-eu-online-advertising-market-update-2017/168078f2b3$yOpen access
*979  $a0000025078
*999  $aMikroMarc$b[Electronic material]$x26
^