Henkilönnimi
Nimeke- ja vastuullisuusmerkintö The EU online advertising market : update 2017
Julkaistu European Audiovisual Observatory, Strasbourg : 2017.
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Ulkoasutiedot
Huomautus sisällöstä, tiivistelmä tms. Table of contents 1. The EU online advertising market in 2016.... 1 1.1. General overview of the EU advertising market in 2016 .......2 1.2. Online and TV advertising in the EU .......7 1.3. Online and TV advertising by country in 2016 .........9 1.4. Video advertising in 20 EU countries .......... 23 2. The online display advertising ecosystem: Programmatic advertising, challenges and outlook ....... 28 2.1. The functioning of the programmatic advertising market for display advertisements ...... 28 2.2. Programmatic advertising: an abundance of content and advertisements, a lack of control? .... 36 2.3. Outlook and challenges on the online advertising market.... 45
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Elektronisen aineiston sijainti ja käyttö (URI) https://rm.coe.int/the-eu-online-advertising-market-update-2017/168078f2b3 Open access
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