Tekijänoikeuden erikoiskirjasto

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*24510$aIntellectual Property :$bvaluation, Infringement, and Infringement Damages /$cRussell L. Parr.
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*260  $aHoboken :$bJohn Wiley Sons Inc,$c2018.
*300  $a651 s.
*520  $aAbout the Author xi  Preface xiii  Acknowledgments xvii  PARTI INTRODUCTION 1  1 Intellectual Property Is the Foundation of Value 3  2 Intellectual Properties Defined 20  3 Intangible Assets Defined 40  4 Business Enterprise 54  PART II VALUATION 65  5 Valuation Principles 67  6 Cost Approach 75  7 Market Approach 87  8 Income Approach, Identifying Economic Benefit 95  9 Risk-Adjusted Income 113  10 Valuation Errors 130  11 Early-Stage Technology Valuation 142  12 Special Valuation Situations 155  PART III EXPLOITATION 175  13 Exploitation Strategies 177  14 More on Exploitation Strategies 187  15 Licensing, Negotiations, and Agreements 213  16 Royalty Rates for Licensing 237  17 Use of the 25% Rule in Valuing Intellectual Property 272  18 Determining a Royalty Rate—an Example 291  19 The Magnitude and Meaning of Royalty Misreporting 305  20 Patent Aggregators 313  21 University Licensing 326  22 Joint Ventures 338  23 Intellectual Property Audit and Management 352  24 Organizing for the Future 372  25 Transfer Pricing 384  PART IV INFRINGEMENT DAMAGES 401  26 Lost Profits 403  27 The Entire Market Value Rule 434  28 Royalty Rates and the Georgia-Pacific Factors 448  29 Evolving Patent Damages 471  30 Trademark, Copyright, and Trade Secret Damages 484  Appendix A Accounting 496  Appendix B Economic Benefit, Timing, and Pattern 507  Appendix C Royalty Rate Data 530  Appendix D Risk and Uncertainty 598  Index 619
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A new edition of the trusted book on intellectual property Intellectual Property simplifies the process of attaching a dollar amount to intellectual property and intangible assets, be it for licensing, mergers and acquisitions, loan collateral, investment purposes, and determining infringement damages. Written by Russell L. Parr, an expert in the valuation/intellectual property field, this book comprehensively addresses IP Valuation, the Exploitation Strategies of Licensing and Joint Ventures, and determination of Infringement Damages. The author explains commonly used strategies for determining the value of intellectual property, as well as methods used to set royalty rates based on investment rates of returns. This book examines the business economics of strategies involving intellectual property licensing and joint ventures, provides analytical models that can be used to determine reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements. Key concepts in this book are brought to life by presenting real-world examples of exploitation strategies being used by major corporations. Provides practical tools for and examines the business economics for determining the value intellectual property in licensing and joint venture decisions Presents analytical models for determining reasonable royalty rates for licensing and for determining fair equity splits in joint venture arrangements Provides a detailed discussion about determining intellectual property infringement damages focusing on lost profits and reasonable royalties.