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Disrupting video game distribution: adiachronic affordance analysis of Steam’s platformization strategy
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  • SA-Nordic Journal of Media Studies
Henkilönnimi
  • Werning, Stefan,
Nimeke- ja vastuullisuusmerkintö
  • Disrupting video game distribution: adiachronic affordance analysis of Steam’s platformization strategy
Julkaistu
  • 2019
Ulkoasutiedot
  • s. 103–124.
  • (pdf)
Sarjamerkintö ei-lisäkirjausmuodossa
  • Nordic Journal of Media Studies ISSN 2003-184X; 1(1)
Huomautus sisällöstä
  • This article analyses the disruptive potential of Valve’s game distribution platform, Steam, focusing specifically on how Steam has evolved into a de facto online social network and how Valve uses constant feature changes as part of its corporate rhetoric. Despite its profound influence on the video game industry, scholarly inquiry into Steam has focused on analyses of user or value creation. However, Steam arguably derives its long-term disruptive potential from combining the gamification of digital distribution with the formation of ephemeral public spheres around the games that it distributes, thereby becoming a de facto online social network. To investigate this strategy, the article employs a historically comparative affordance analysis, drawing on a small data set of Steam blog posts and tech blog coverage from 2007 to 2018 to map patterns of affordance change.
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Elektronisen aineiston sijainti ja käyttö (URI)
  • https://content.sciendo.com/view/journals/njms/1/1/article-p103.xml Linkki verkkoaineistoon 
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*505  $aThis article analyses the disruptive potential of Valve’s game distribution platform, Steam, focusing specifically on how Steam has evolved into a de facto online social network and how Valve uses constant feature changes as part of its corporate rhetoric. Despite its profound influence on the video game industry, scholarly inquiry into Steam has focused on analyses of user or value creation. However, Steam arguably derives its long-term disruptive potential from combining the gamification of digital distribution with the formation of ephemeral public spheres around the games that it distributes, thereby becoming a de facto online social network. To investigate this strategy, the article employs a historically comparative affordance analysis, drawing on a small data set of Steam blog posts and tech blog coverage from 2007 to 2018 to map patterns of affordance change.
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