Hylly SA-Media, Culture & Society
Henkilönnimi
Nimeke- ja vastuullisuusmerkintö Public service media beyond the digital hype: distribution strategies in a platform era
Julkaistu
Ulkoasutiedot
Sarjamerkintö ei-lisäkirjausmuodossa Media, Culture & Society ISSN 1460-3675; 41(7)
Huomautus sisällöstä The notion of public service media is used to describe public broadcasters’ provision of services that contribute to the democratic, cultural and social objectives of society, and this on multiple devices and across various technologies. While most research focuses on the theoretical case for public service media, this contribution analyses how public broadcasters strategically position themselves as providers of public service media. What are their distribution strategies in a market that is no longer dominated by the media themselves, but is characterised by a growing concentration of power in the hands of the so-called platforms and a continuous influx of new entrants? The article is based on a qualitative document analysis of public broadcasters’ strategies in Flanders, the Netherlands, the United Kingdom and Ireland. Complementary expert interviews were also carried out. Our main finding is that public broadcasters are distributing more and more varied types of content online, but that digital-only content remains limited and is considered as a subsidiary activity. Ample reference is made to the surrounding environment as a means to legitimise the existence of public broadcasters. However, this is not yet translated into concrete and focused distribution strategies.
Asiasana - Kontrolloimaton
Elektronisen aineiston sijainti ja käyttö (URI) https://journals.sagepub.com/doi/pdf/10.1177/0163443719857616 Open access
*000 ab a ar
*00114971
*008 s ||||fi |||||||||||||||||eng||
*041 $aeng
*1001 $aDonders, Karen,
*24510$aPublic service media beyond the digital hype:$bdistribution strategies in a platform era/$cKaren Donders.
*260 $c2019
*300 $as. 1011–1028.
*300 $a(pdf)
*490 $aMedia, Culture & Society$x1460-3675;$v41(7)
*505 $aThe notion of public service media is used to describe public broadcasters’ provision of services that contribute to the democratic, cultural and social objectives of society, and this on multiple devices and across various technologies. While most research focuses on the theoretical case for public service media, this contribution analyses how public broadcasters strategically position themselves as providers of public service media. What are their distribution strategies in a market that is no longer dominated by the media themselves, but is characterised by a growing concentration of power in the hands of the so-called platforms and a continuous influx of new entrants? The article is based on a qualitative document analysis of public broadcasters’ strategies in Flanders, the Netherlands, the United Kingdom and Ireland. Complementary expert interviews were also carried out. Our main finding is that public broadcasters are distributing more and more varied types of content online, but that digital-only content remains limited and is considered as a subsidiary activity. Ample reference is made to the surrounding environment as a means to legitimise the existence of public broadcasters. However, this is not yet translated into concrete and focused distribution strategies.
*653 $acompetition
*653 $aconvergence
*653 $amulti-platform strategies
*653 $apublic broadcasting
*653 $apublic service media
*852 $hSA-Media, Culture & Society
*856 0$uhttps://journals.sagepub.com/doi/pdf/10.1177/0163443719857616$yOpen access
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