Hylly
Henkilönnimi Olanrewaju, Oluwatobiloba Olapeju, kirjoittaja.
Nimeke- ja vastuullisuusmerkintö Problems Bedevilling the Act and Practice of Character Merchandising
Julkaistu
Ulkoasutiedot
Sarjamerkintö ei-lisäkirjausmuodossa European Intellectual Property Review, ISSN 0142-0461 ; 43(11)
Huomautus sisällöstä, tiivistelmä tms. Merchandising of characters is an emerging area of advertisement which has grown as a commercial enterprise in recent years. Endorsement of a product or service by a well-known character influences the patronage of goods and services. This gives a commercial advantage protectable with a restrictive scope under the law of torts and intellectual property law. The aim of this article is to examine the problems bedevilling the act and practice of character merchandising with the view of proffering recommendations that will enhance a sui generis legislation as opposed to patchwork of legislations under intellectual property and tort law.
Asiasana
Henkilönnimi Odunaike, Dorcas A., kirjoittaja.
Sarjalisäkirjaus - yhtenäistetty nimeke European Intellectual Property Review, 0142-0461 ; 43(11)
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^
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