Hylly
Henkilönnimi Tekin, Ufuk, kirjoittaja.
Nimeke- ja vastuullisuusmerkintö The First Regulation by Turkey of Social Media Influencers: The Guideline on Commercial Advertising and Unfair Commercial Practices by Social Media Influencers
Julkaistu Verlag C.H. Beck, München : 2022.
Ulkoasutiedot
Sarjamerkintö ei-lisäkirjausmuodossa GRUR International, ISSN 2632-8623 ; 71(1)
Huomautus sisällöstä, tiivistelmä tms. In the meeting of the Board of Advertisement1 of 4 May 2021 No. 309, with the principle decision No. 2021/2, a legal regulation was adopted for the first time in Turkey regarding advertisements made by social media influencers. This legal regulation, published as a Guideline,2 regulates the principles regarding advertisements made by social media influencers (hereinafter ‘the Guideline’). The purpose of the Guideline is to provide guidance for all individuals, institutions and organizations that advertise, as well as advertising agencies and media organizations related to commercial advertising and commercial practices by social media influencers.3 The Guideline covers all forms of consumer commercial advertising and commercial practice by social media influencers.4 The Guideline has been prepared based on Arts. 61,5 62,6 637 and 848 of the Code on Consumer Protection dated 7 November 2013 No. 65029 (hereinafter, the CCP), and the Regulation on Commercial Advertising and Unfair Commercial Practices (hereinafter, the Regulation) published in the Official Gazette dated 10 January 2015 No. 29232,10 and decision of Board of Advertisement dated 4 May 2021.11
Asiasana
Maantieteellinen nimi asiasanana
Sarjalisäkirjaus - yhtenäistetty nimeke GRUR International, 2632-8623 ; 71(1)
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*520 $aIn the meeting of the Board of Advertisement1 of 4 May 2021 No. 309, with the principle decision No. 2021/2, a legal regulation was adopted for the first time in Turkey regarding advertisements made by social media influencers. This legal regulation, published as a Guideline,2 regulates the principles regarding advertisements made by social media influencers (hereinafter ‘the Guideline’). The purpose of the Guideline is to provide guidance for all individuals, institutions and organizations that advertise, as well as advertising agencies and media organizations related to commercial advertising and commercial practices by social media influencers.3 The Guideline covers all forms of consumer commercial advertising and commercial practice by social media influencers.4 The Guideline has been prepared based on Arts. 61,5 62,6 637 and 848 of the Code on Consumer Protection dated 7 November 2013 No. 65029 (hereinafter, the CCP), and the Regulation on Commercial Advertising and Unfair Commercial Practices (hereinafter, the Regulation) published in the Official Gazette dated 10 January 2015 No. 29232,10 and decision of Board of Advertisement dated 4 May 2021.11
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