Hylly
Henkilönnimi Cavagna di Gualdana, Gilberto, kirjoittaja.
Nimeke- ja vastuullisuusmerkintö Dynamic Brands : Recognisable Beyond the Logo, Protectable as a Brand and More - An Established Innovation
Julkaistu Sweet & Maxwell, London : 2023.
Ulkoasutiedot
Sarjamerkintö ei-lisäkirjausmuodossa European Intellectual Property Review, ISSN 0142-0461 ; 45(4)
Huomautus sisällöstä, tiivistelmä tms. Starting from the consideration that Emanuele Cappelli, designer and founder of Cappelli Identity Design, shares in his book Dynamic brand. The new methodology of brand communication according to the experience gained in launching a number of such brands, the article studies in deep the brands that involve the creation and use of a variety of different and frequently changing variants but retaining some characteristics of the underlying brand, including new design elements (hence also called "fluid trade marks") and the possible legal protection of their fluidity based on the discipline of trade marks, copyrights, design and fair competition.
Asiasana
Sarjalisäkirjaus - yhtenäistetty nimeke European Intellectual Property Review, 0142-0461 ; 45(4)
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*650 7$abrändit$0http://www.yso.fi/onto/yso/p23851$2yso/fin
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