Tervetuloa kirjastoon!

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*100  $aNagle Thomas T.
*24510$aThe Strategy and Tactics of Pricing :$bA Guide to Profitable Decision Making /$cNagle Thomas T & Holden Reed K.
*250  $a3. eds.
*260  $aLondon :$bPrentice hall,$c2002.
*300  $a398.
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^

For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.