Tervetuloa kirjastoon!

*00000948nam a22003134a 4500
*0017608
*00520200511215618.0
*008130104s2011\\\\xx\||||||||||\||||||eng|c
*020  $a978-0-85702-243-1
*035  $a10542
*035  $a(conv)0000010542
*0410 $aeng
*090  $aOMA:IV
*099  $d2$p28$k20139$oIV$01$f0$71$y20130104$z20130104$b14755
*1001 $aCornelissen, Joep.
*24510$aCorporate communication :$ba guide to theory and practice /$cJoep Cornelissen.
*250  $a3. painos
*260  $aLondon :$bSage Publications,$c2011.
*300  $a272.
*500  $aViestinnän perusopintojen kirjatentti.
*650 7$ayritysviestintä$2ysa
*650 7$aliike-elämä$2ysa
*650 7$ajohtaminen$2ysa
*650 7$aviestintä$2ysa
*650 7$aorganisaatioviestintä$2ysa
*650 7$atiedotus$2ysa
*650 7$asisäinen tiedotus$2ysa
*650 7$aulkoinen tiedotus$2ysa
*650 7$asuhdetoiminta$2ysa
*852  $lCORNELISSEN
*979  $a0000010542
*999  $aMikroMarc$b[Book]$x0
^

The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition : - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition : "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo