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*020  $a978-0-415-87380-2
*020  $a978-0-415-87381-9
*035  $a11481
*035  $a(conv)0000011481
*0410 $aeng
*080  $aUDK:659
*084  $aYKL:32$2ykl
*090  $aOMA:IV
*099  $d2$p28$k201727$oIV$01$f0$71$y20161213$z20161213$b16263
*1001 $aStrömbäck, Jesper.
*24510$aPolitical public relations :$bprinciples and applications /$cedited by Jesper Strömbäck and Spiro Kiousis.
*260  $aNew York, NY :$bRoutledge,$ccop. 2011.
*300  $aix, 338 s.
*300  $bkuvitettu, taulukkoja.
*300  $c24 cm.
*4901 $aRoutledge communication series
*500  $aIncludes bibliographical references and index ; Julkaistu myös verkkoaineistona ISBN 978-0-203-86417-3 (ebk) ; Julkaistu myös verkkoaineistona;  valt.tdk; Viestintä.
*520  $aIncludes bibliographical references and index
*520  $aPolitical public relations : defining and mapping an emergent field / Jesper Strömbäck & Spiro Kiousis -- Political public relations : remembering its roots and classics / Diana Knott Martinelli -- Political public relations, news management and agenda indexing / Paul S. Lieber & Guy J. Golan -- Political public relations and agenda building / John C. Tedesco -- Presidential public relations / Matthew Eshbaugh-Soha -- Political public relations and election campaigning / Paul Baines -- Corporate issues management and political public relations / Robert L. Heath & Damion Waymer -- Political public relations and political marketing / Darren G. Lilleker & Nigel Jackson -- Political public relations and strategic framing / Kirk Hallahan -- Political public relations and crisis communication : a public relations perspective / W. Timothy Coombs -- Political public relations and relationship management / John A. Ledingham -- Political public relations and government communication / Karen Sanders -- Global political public relations, public diplomacy and corporate foreign policy / Juan-Carlos Molleda -- Digital political public relations / Kaye D. Sweetser -- Political public relations research in the future / Spiro Kiousis & Jesper Strömbäck ; 1 Political public relations : defining and mapping an emergent field / Jesper Strömbäck & Spiro Kiousis -- 2 Political public relations : remembering its roots and classics / Diana Knott Martinelli -- 3 Political public relations, news management and agenda indexing / Paul S. Lieber & Guy J. Golan -- 4 Political public relations and agenda building / John C. Tedesco -- 5 Presidential public relations / Matthew Eshbaugh-Soha -- 6 Political public relations and election campaigning / Paul Baines -- 7 Corporate issues management and political public relations / Robert L. Heath & Damion Waymer -- 8 Political public relations and political marketing / Darren G. Lilleker and Nigel Jackson -- 9 Political public relations and strategic framing / Kirk Hallahan -- 10 Political public relations and crisiscommunication : a public relations perspective / W. Timothy Coombs -- 11 Political public relations and relationship management / John A. Ledingham -- 12 Political public relations and government communication / Karen Sanders -- 13 Global political public relations, public diplomacy and corporate foreign policy / Juan-Carlos Molleda -- 14 Digital political public relations / Kaye D. Sweetser -- Political public relations research in the future / Spiro Kiousis & Jesper Strömbäck
*650 7$apoliittinen viestintä$2ysa
*650 7$apolitiikka$2ysa
*650 7$aviestintä$2ysa
*650 7$avaalikampanjat$2ysa
*650 7$amarkkinointi$2ysa
*650 7$asuhdetoiminta$2ysa
*653  $apolitiikka
*653  $aviestintä
*653  $amarkkinointi
*653  $aCampaign management
*653  $aPolitical campaigns
*653  $aPublic relations and politics
*653  $aCommunication in politics
*7001 $aKiousis, Spiro.
*830 0$aRoutledge communication series.
*852  $lSTRÖMBÄCK
*979  $a0000011481
*999  $aMikroMarc$b[Book]$x0
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