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*00003172nam a22004694a 4500
*0018959
*00520200511215631.0
*008181004s2013\\\\xx\||||||||||\||||||eng|c
*020  $a978-0-7456-3982-6
*020  $a978-0-7456-3983-3
*035  $a12000
*035  $a(conv)0000012000
*0410 $aeng
*090  $aOMA:IV
*099  $d2$p28$k2018615$oIV$01$f0$71$y20181004$z20181004$b17031
*1001 $aDavis, Aeron.
*24510$aPromotional cultures :$bthe rise and spread of advertising, public relations, marketing and branding /$cAeron Davis.
*260  $aCambridge :$bPolity,$c2013.
*300  $axi, 247 s.
*300  $c23 cm.
*504  $ancludes bibliographical references and index.
*520  $aIncludes bibliographical references (pages [203]-236) and index
*520  $apt. I. Producers, consumers and texts -- Production : industry and its critics -- Audiences and consumers -- Texts : situating the text in promotional culture -- pt. II. Commodities, media and celebrity -- Commodities : promotional influences on the creation of stuff -- News media and popular culture : promotion and creative autonomy -- Celebrity culture and symbolic power -- pt. III. Politics, markets and society -- Politics and political representation -- Conflict and pluralism in civil society -- Economies, speculative markets and value ; Part I. Producers, consumers and texts. Production : industry and its critics -- Audiences and consumers -- Texts : situating the text in promotional culture -- Part II. Commodities, media and celebrity. Commodities : promotional influences on the creation of stuff -- News media and popular culture : promotion and creative autonomy -- Celebrity culture and symbolic power -- Part III. Politics, markets and society. Politics and political representation -- Conflict and pluralism in civil society -- Economies, speculative markets and value
*520  $a[Tiivistelmä] In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us
*520  $a[Tiivistelmä] "In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us."--Page [4] of cover
*650 7$aCase studies$2ysa
*650 7$amyynninedistäminen$2ysa
*650 7$apoliittinen viestintä$2ysa
*650 7$amainonta$2ysa
*650 7$aviestintä$2ysa
*650 7$asuhdetoiminta$2ysa
*650 7$abrändäys$2ysa
*650 7$amarkkinointi$2ysa
*653  $amainonta
*653  $aviestintä
*653  $abrändäys
*653  $amarkkinointi
*653  $aCommunication and culture
*653  $aMass media and culture
*653  $aAdvertising
*653  $aPublic relations
*653  $aMarketing
*852  $lDAVIS
*979  $a0000012000
*999  $aMikroMarc$b[Book]$x0
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