Henkilönnimi
Nimeke- ja vastuullisuusmerkintö Promotional cultures : the rise and spread of advertising, public relations, marketing and branding
Julkaistu Polity, Cambridge : 2013.
Ulkoasutiedot
Asiasana
Asiasana - Kontrolloimaton
ISBN 978-0-7456-3982-6 978-0-7456-3983-3
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*020 $a978-0-7456-3982-6
*020 $a978-0-7456-3983-3
*035 $a12000
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*0410 $aeng
*090 $aOMA:IV
*099 $d2$p28$k2018615$oIV$01$f0$71$y20181004$z20181004$b17031
*1001 $aDavis, Aeron.
*24510$aPromotional cultures :$bthe rise and spread of advertising, public relations, marketing and branding /$cAeron Davis.
*260 $aCambridge :$bPolity,$c2013.
*300 $axi, 247 s.
*300 $c23 cm.
*504 $ancludes bibliographical references and index.
*520 $aIncludes bibliographical references (pages [203]-236) and index
*520 $apt. I. Producers, consumers and texts -- Production : industry and its critics -- Audiences and consumers -- Texts : situating the text in promotional culture -- pt. II. Commodities, media and celebrity -- Commodities : promotional influences on the creation of stuff -- News media and popular culture : promotion and creative autonomy -- Celebrity culture and symbolic power -- pt. III. Politics, markets and society -- Politics and political representation -- Conflict and pluralism in civil society -- Economies, speculative markets and value ; Part I. Producers, consumers and texts. Production : industry and its critics -- Audiences and consumers -- Texts : situating the text in promotional culture -- Part II. Commodities, media and celebrity. Commodities : promotional influences on the creation of stuff -- News media and popular culture : promotion and creative autonomy -- Celebrity culture and symbolic power -- Part III. Politics, markets and society. Politics and political representation -- Conflict and pluralism in civil society -- Economies, speculative markets and value
*520 $a[Tiivistelmä] In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding , marketing and lobbying, and explores where our promotional times have taken us
*520 $a[Tiivistelmä] "In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding , marketing and lobbying, and explores where our promotional times have taken us."--Page [4] of cover
*650 7$aCase studies$2ysa
*650 7$amyynninedistäminen$2ysa
*650 7$apoliittinen viestintä$2ysa
*650 7$amainonta$2ysa
*650 7$aviestintä$2ysa
*650 7$asuhdetoiminta$2ysa
*650 7$abrändäys$2ysa
*650 7$amarkkinointi$2ysa
*653 $amainonta
*653 $aviestintä
*653 $abrändäys
*653 $amarkkinointi
*653 $aCommunication and culture
*653 $aMass media and culture
*653 $aAdvertising
*653 $aPublic relations
*653 $aMarketing
*852 $lDAVIS
*979 $a0000012000
*999 $aMikroMarc$b[Book]$x0
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