Henkilönnimi
Nimeke- ja vastuullisuusmerkintö The Routledge handbook of critical public relations
Julkaistu Routledge, Abingdon, Oxon : 2016.
Ulkoasutiedot
Asiasana - Kontrolloimaton
ISBN 978-0-415-72733-4 978-1-138-21207-7
*00002382nam a22002894a 4500
*0018961
*00520200511215631.0
*008181004s2016\\\\xx\||||||||||\||||||eng|c
*020 $a978-0-415-72733-4
*020 $a978-1-138-21207-7
*035 $a12002
*035 $a(conv)0000012002
*0410 $aeng
*090 $aOMA:IV
*099 $d2$p28$k2018651$oIV$01$f0$71$y20181004$z20181004$b17033
*1001 $aL'Etang, Jacquie.
*24510$aThe Routledge handbook of critical public relations /$cedited by Jacquie L'Etang, David McKie, Nancy Snow and Jordi Xifra.
*260 $aAbingdon, Oxon :$bRoutledge,$c2016.
*300 $axxiii, 422 pages.
*300 $c25 cm.
*504 $ancludes bibliographical references and index.
*520 $a[Tiivistelmä] "Timely, authoritative and provocative, this major volume meets the emerging need for an introduction to critical public relations, to look at the diverse perspectives in the field, and to construct a tentative mapping of possible ways forward. While critical theory has a long and fluctuating history, critical public relations is much more recent. This book takes stock of how, and where, critical public relations has emerged via three main foci: theoretical traditions; critique and action; along with methodological and future implications. As mainstream public relations has become established and critical public relations is reaching a critical mass in the discipline, this book seeks to capture both the coherence and the plural nature of this fast-growing area. Compiled by a high-profile and widely respected team of academics and bringing together the key scholars in the field, this comprehensive international collection will be a major contribution to forming and directing how critical theory increasingly informs public relations and communication . It is an essential reference for educators teaching advanced undergraduate and post-graduate courses, scholars and students around the world in the field of public relations and critical theory. Also of interest to scholars in advertising, communication , consumer studies, cultural studies, marketing , media studies, and sociology. "--
*653 $aPR
*653 $aPublic relations
*653 $aBUSINESS & ECONOMICS / Advertising & Promotion
*653 $aBUSINESS & ECONOMICS / Consumer Behavior
*653 $aBUSINESS & ECONOMICS / Marketing / General
*852 $lL'ETANG
*979 $a0000012002
*999 $aMikroMarc$b[Book]$x0
^
Tästä teoksesta ei ole arvioita.
Näpäytä
kun haluat kirjoittaa ensimmäisen arvion.
Kuvausta ei toistaiseksi saatavana