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Nimeke- ja vastuullisuusmerkintö The Dot Times They Are A-Changin' : How New Generic Top Level Domains (gTLDS) Will Change Consumer Perception About the Internet
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Ulkoasutiedot
Sarjamerkintö ei-lisäkirjausmuodossa Cardozo Arts & Entertainment Law Journal, ISSN 0736-7694 ; 32(3)
Huomautus sisällöstä, tiivistelmä tms. CONCLUSION While the New gTLD Program has its proponents and critics, the program is moving forward and very soon the landscape of domain names and the Internet will look dramatically different than it does today. These new gTLDs have great potential to alter consumer perception about what appears to the right of the dot. Not only will dot brand gTLDs have the capacity to immediately convey source indicative information, but descriptive gTLDs likely will increase brand equity and, in some instances, may become source indicative trademarks in their own right through secondary meaning. In light of these likely changes in consumer perception, tribunals will need to reevaluate trademark jurisprudence. The USPTO and at least one court already have recognized potential necessary changes to trademark law, but tribunals have yet to examine the full scope of how consumer perception will change in light of the new gTLDs. However, if history is any lesson, once arbiters of trademark rights and claims recognize these changes, they will adapt trademark law in due course,just as they developed appropriate jurisprudence concerning consumer perception of domain names during the Internet boom of the 1990s.
Asiasana - Kontrolloimaton
Sarjalisäkirjaus - yhtenäistetty nimeke Cardozo Arts & Entertainment Law Journal, 0736-7694 ; 32(3)
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*520 $aCONCLUSION While the New gTLD Program has its proponents and critics, the program is moving forward and very soon the landscape of domain names and the Internet will look dramatically different than it does today. These new gTLDs have great potential to alter consumer perception about what appears to the right of the dot. Not only will dot brand gTLDs have the capacity to immediately convey source indicative information, but descriptive gTLDs likely will increase brand equity and, in some instances, may become source indicative trademarks in their own right through secondary meaning. In light of these likely changes in consumer perception, tribunals will need to reevaluate trademark jurisprudence. The USPTO and at least one court already have recognized potential necessary changes to trademark law, but tribunals have yet to examine the full scope of how consumer perception will change in light of the new gTLDs. However, if history is any lesson, once arbiters of trademark rights and claims recognize these changes, they will adapt trademark law in due course,just as they developed appropriate jurisprudence concerning consumer perception of domain names during the Internet boom of the 1990s.
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*653 $aVERKKOTUNNUKSET
*653 $aDNS / Domain Name System
*653 $aTRADEMARKS
*653 $aUSPTO / The United States Patent and Trademark Office
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