Tekijänoikeuden erikoiskirjasto

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*008990325s1998    xxu|||||||||||||||||eng||
*020  $a1-57230-280-1
*035  $a(FI-MELINDA)000558661
*0410 $aeng
*084  $a06.8$2ykl
*1001 $aPecora, Norma Odom.
*24514$aThe business of children's entertainment /$cNorma Odom Pecora.
*260  $aNew York :$bThe Cuilford Press,$c1998.
*300  $a190 s. :$btaulukkoja
*336  $ateksti$btxt$2rdacontent
*337  $akäytettävissä ilman laitetta$bn$2rdamedia
*338  $anide$bnc$2rdacarrier
*650 7$aviihdeteollisuus$2yso/fin$0http://www.yso.fi/onto/yso/p6042
*650 7$alapset (ikäryhmät)$2yso/fin$0http://www.yso.fi/onto/yso/p4354
*650 7$apopulaarikulttuuri$2yso/fin$0http://www.yso.fi/onto/yso/p6
*650 7$amarkkinointi$2yso/fin$0http://www.yso.fi/onto/yso/p5878
*650 7$ajoukkoviestimet$2yso/fin$0http://www.yso.fi/onto/yso/p856
*650 7$aylikansallinen kulttuuri$2yso/fin$0http://www.yso.fi/onto/yso/p8491
*852  $h06.8 PEC
^

For the past 20 years, toy manufacturers have subsidized the development of children's television programming. The result has been the increased commercialization of children's popular culture; the creation of a material world of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing upon historical and economic data and case studies of the media marketplace, this book examines how children have been developed into both an audience and a consumer group.