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*099  $d2$p28$k200779$oIV$01$f0$71$y20070123$z20070123$b12025
*099  $d2$p28$k200780$oIV$01$f0$71$y20070123$z20070123$b12030
*1001 $aEvans, Martin.
*24510$aConsumer behaviour /$cMartin Evans, Ahmad Jamal, Gordon Foxall.
*260  $aHoboken, NJ :$bJohn Wiley & Sons, Ltd,$ccop. 2006.
*300  $a404 s. :$bkuv.
*500  $aMM. tdk 2006-2007/ markkinoinnin perusopinnot/ MARK1 - Kuluttajakäyttäytymisen perusteet; TARKISTA ISBN; tilattu Suoma 260107, toimitusaika 2 viikkoa.
*5050 $andividual aspects of consumer behaviour -- Consumer motives and values -- Consumer response to marketing 1: exposure, attention, perception -- Consumer response to marketing 2: learning, attitudes -- Consumer response to marketing 3: action, post purchase dissonance, consumer involvement -- Consumer demographics -- Consumer psychographics -- Article Piacentini, M. and Mailer, G. (2004) Symbolic Consumption in Teenagers' Clothing Choice, Journal of Consumer Behaviour 3(3), 231-264 -- Social and group aspects of consumer behaviour -- Social group, tribal and household buying influences -- Culture, sub culture -- Article Belch & Willis (2002) Family Decision Making at the Turn of the century: Has the Changing Structure of Households Impacted the Family Decision-Making Process? Journal of Consumer Behaviour 2(2), 111-124 -- Integrated.
*653  $aConsumer behavior
*7001 $aJamal, Ahmad.
*7001 $aFoxall, G. R.
*852  $lEVANS
*856  $uhttp://www.loc.gov/catdir/toc/ecip0519/2005025623.html$uhttp://www.loc.gov/catdir/toc/ecip0519/2005025623.html
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