Tekijänoikeuden erikoiskirjasto : Record label marketing : how music companies brand and market artists in the digital era

Hylly	RECORD 78.16
Nimeke- ja vastuullisuusmerkintö	Record label marketing : how music companies brand and market artists in the digital era
Julkaistu	Focal Press, Taylor & Francis Group, Burlington, MA : 2016.
SAB-luokituskoodi	78.16
Muu luokituskoodi	78.16
Painos	3rd. ed.
Ulkoasutiedot	xx, 471 s.
Yleinen huomautus	First edition by Thomas W. Hutchison, Amy Macy, Paul Allen.
Huomautus sisällöstä, tiivistelmä tms.	Marketing concepts -- Markets, market segmentation, and consumer behavior -- Market research -- Branding in the music business -- Marketing plan -- Industry numbers -- Label operations -- Record label finances -- Publicity -- Social media -- The business of radio -- Promotion, airplay, and the charts -- Music video -- Distribution and retail -- Technology -- Tour support and sponsorship -- Grassroots -- Advertising
Asiasana - Kontrolloimaton	LEVY-YHTIÖT LEVYMERKIT MARKKINOINTI MARKKINOINTIVIESTINTÄ BRÄNDÄYS ESIINTYJÄT TAITEILIJAT DIGITALISOITUMINEN MUSIIKKI MUSIIKKIALA MUSIIKKITEOLLISUUS VIIHDETEOLLISUUS KUSTANTAJAT KULUTTAJAKÄYTTÄYTYMINEN KULUTTAJAT SEGMENTOINTI KOHDISTAMINEN MARKKINATUTKIMUS MARKKINOINTISUUNNITELMAT JULKISUUS SOSIAALINEN MEDIA RADIO PROMOTOINTI MUSIIKKIVIDEOT LISENSSIT SUORATOISTO JAKELU SPONSOROINTI
Henkilönnimi	Macy, Amy. Rolston, Clyde. Allen, Paul. Hutchison, Thomas W.
ISBN	978-0-415-71514-0

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Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: - Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. - An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. - An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. - The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.