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Studying Ad Targeting with Digital Methods : The Case of Spotify
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Henkilönnimi
  • Mähler, Roger.
Nimeke- ja vastuullisuusmerkintö
  • Studying Ad Targeting with Digital Methods : The Case of Spotify
Julkaistu
  • 2017.
Ulkoasutiedot
  • 212-221.
Sarjamerkintö ei-lisäkirjausmuodossa
  • Culture unbound, ISSN 2000-1525 ; 9 (2)
Huomautus sisällöstä, tiivistelmä tms.
  • This article has provided a brief description of some digital methods used in studying digital advertising technologies and the key stakeholders involved in ad tech infrastructure. We aimed to balance a more systematical media industries approach with the requirements of object-adequate methods for digital data collection. The aim of this research was not so much to generate representative results or models for other usage scenarios. Rather, it aimed to pinpoint how digital tools can be used in critical research without violating user rights or exposing sensitive company secrets. Ethical guidelines issued by the AOIR-Association of Internet Researchers or the Councel for Big Data, Ethics, and Society tend to focus on human subjects in Internet research. Major companies, however, are studied in different ways. Platforms that now act as quasi-monopolies for distributing cultural goods and services need to be open for audit testing, and such testing must be made possible despite the often restrictive Terms of Services these platforms define.
Asiasana - Kontrolloimaton
Henkilönnimi
  • Vonderau, Patrick.
Elektronisen aineiston sijainti ja käyttö (URI)
  • https://doi.org/10.3384/cu.2000.1525.1792212 Linkki verkkoaineistoon 
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