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Building your artist×s brand as a business
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  • Building your artist×s brand as a business
    • Responsibility of the artist: being impeccable with your word
    • Overview of the artist×s business team in the USA
    • A view from across the pond: the artist×s team
    • The role of the personal manager: the visionary and strategist
    • Business managers in the USA: various roles and duties
    • Talent agents in the United States: navigating today×s complex entertainment industry
    • Make me an offer: the role of talent agents in Europe
    • The lawyer×s expanded role in the new music business
    • Publicity: the art of the spin
    • Conflicts of interest: keeping members of the artist×s team separate
    • Copyright and trademark: the trading of assets
    • Personality and image rights in Spain
    • Legal and practical considerations for endorsement deals in Germany
    • Corporate considerations: various artist corporate entities
    • Protecting the artist×s professional name: the case for commercial pre-nups
    • Protecting artist and band names in the US
    • Glee - a prime example of how music licensing works
    • Tax, social security, and VAT aspects of international touring
    • The top ten artist brands
    • Interview with Steven Tyler: the brand re-invention
    • Interview with Dan O×Neil of Angle Management: Bacardi & Groove Amanda
    • Interview with Polo Molina, manager, Black Eyed Peas: band as brand
    • Building an artist×s brand in Asia
    • Rights of celebrity: legal tools to protect your artist×s brand in the UK
    • Rights of celebrity: legal tools to protect your artist×s brand in France
    • Brand building via social media
    • Managing an artist×s image and brand: in 140 characters or less
    • Privacy and security in social networking
    • Right to forget and its practical consequences in social media
    • Marshall McKLuhan was right: the medium is the message
    • Rights Unenumerated, rights disrespected: the need for a global music registry
    • Music publishing in the cloud
    • Record companies - trying to keep up: an inside perspective from India
    • The new solution: holistic joint venture
    • Defamatory tweeting and other name and likeness violations
    • Breach of the duty of care or loyalty to the artist
    • Venue and jurisdictional issues in international disputes 
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