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Nimeke- ja vastuullisuusmerkintö Management and creativity : from creative industries to creative management
Julkaistu Blackwell Pub, Malden, MA : 2007.
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Ulkoasutiedot xxiii, 190 s. : taulukkoja
Huomautus sisällöstä Defining creativity -- From individuals to processes : creative teams and innovation -- Creative systems : implications for management and policy in the creative industries -- Managing creative work through release and control : the myth of the self-motivated creative worker -- Seeing the pattern : strategy, leadership and adhocracy -- Business development and organizational change -- From creative marketing to creative consumption -- The politics of creativity.
Huomautus sisällöstä, tiivistelmä tms. This book explores the relationship between the management of creativity and creative approaches to management.
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ISBN
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*008060126s2007 xxu|||||||||||||1|||eng||
*020 $a978-1-4051-1996-2$qpaperback : alkaline paper
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*1001 $aBilton, Chris.
*24510$aManagement and creativity :$bfrom creative industries to creative management /$cChris Bilton.
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*5050 $aDefining creativity -- From individuals to processes : creative teams and innovation -- Creative systems : implications for management and policy in the creative industries -- Managing creative work through release and control : the myth of the self-motivated creative worker -- Seeing the pattern : strategy, leadership and adhocracy -- Business development and organizational change -- From creative marketing to creative consumption -- The politics of creativity.
*520 $aThis book explores the relationship between the management of creativity and creative approaches to management.
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This book explores the relationship between the management of creativity and creative approaches to management. Challenges the stereotypical opposition between ‘creatives’ and ‘suits’. Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. Draws on the practical experience of individuals working in the creative industries. Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.