Hylly
Henkilönnimi Barkan, Kobi, kirjoittaja.
Nimeke- ja vastuullisuusmerkintö (Don’t fear) the reaper — the uneasy case for trade mark stakeholders
Julkaistu Oxford University Press, Oxford : 2022.
Ulkoasutiedot
Sarjamerkintö ei-lisäkirjausmuodossa Journal of Intellectual Property Law & Practice, ISSN 1747-1532 ; 17(7)
Huomautus sisällöstä, tiivistelmä tms. This article explores whether trade mark law's "one size fits all" approach suits the modern marketplace. This article does so in light of the established goals and overarching policy of trade mark law, and suggests that, although the traditional paradigm is suitable to most industries, it may not achieve its intended purpose in others. This article focuses on the specific case study of trade mark stakeholders in the higher education industry to present this issue—emphasizing the value of trade marks in the eyes of stakeholders. It offers a glimpse on the role that trade marks and the associated brand recognition play in consumers’ preferences in the higher education sector, as well as the opportunity to rethink if current trade mark law achieves its intended economic and legal goals, in light of the notion of trade mark stakeholders.
Asiasana
Sarjalisäkirjaus - yhtenäistetty nimeke Journal of Intellectual Property Law & Practice, 1747-1532 ; 17(7)
*000 ab a ar
*00117434
*008 s2022||||xxk|||||||||||||||||eng||
*040 $aFI-CUTE$bfin$erda
*0410 $aeng
*1001 $aBarkan, Kobi,$ekirjoittaja.
*24511$a(Don’t fear) the reaper — the uneasy case for trade mark stakeholders /$cKobi Barkan.
*264 1$aOxford :$bOxford University Press,$c2022.
*300 $as. 586-599
*336 $ateksti$btxt$2rdacontent
*337 $akäytettävissä ilman laitetta$bn$2rdamedia
*338 $anide$bnc$2rdacarrier
*4901 $aJournal of Intellectual Property Law & Practice,$x1747-1532 ;$v17(7)
*520 $aThis article explores whether trade mark law's "one size fits all" approach suits the modern marketplace. This article does so in light of the established goals and overarching policy of trade mark law, and suggests that, although the traditional paradigm is suitable to most industries, it may not achieve its intended purpose in others. This article focuses on the specific case study of trade mark stakeholders in the higher education industry to present this issue—emphasizing the value of trade marks in the eyes of stakeholders. It offers a glimpse on the role that trade marks and the associated brand recognition play in consumers’ preferences in the higher education sector, as well as the opportunity to rethink if current trade mark law achieves its intended economic and legal goals, in light of the notion of trade mark stakeholders.
*650 7$atavaramerkit $2yso/fin$0http://www.yso.fi/onto/yso/p1488
*650 7$atavaramerkkilaki$2yso/fin$0http://www.yso.fi/onto/yso/p21904
*650 7$asidosryhmät$0http://www.yso.fi/onto/yso/p8776$2yso/fin
*650 7$aarvo$0http://www.yso.fi/onto/yso/p1007$2yso/fin
*650 7$ateollisoikeus$2yso/fin$0http://www.yso.fi/onto/yso/p3067
*650 7$akorkeakoulut$0http://www.yso.fi/onto/yso/p1030$2yso/fin
*830 0$aJournal of Intellectual Property Law & Practice,$x1747-1532 ;$v17(7)
*852 $hSA-JIPLP
^
Tästä teoksesta ei ole arvioita.
Näpäytä
kun haluat kirjoittaa ensimmäisen arvion.