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Adventures in the Netherlands : Spotify, Piracy and the new Dutch experience
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Henkilönnimi
  • Page, Will.
Nimeke- ja vastuullisuusmerkintö
  • Adventures in the Netherlands : Spotify, Piracy and the new Dutch experience
Julkaistu
  • 2013.
SAB-luokituskoodi
  • 33.34
Muu luokituskoodi
  • 33.34
Ulkoasutiedot
  • 26 s.
Huomautus sisällöstä, tiivistelmä tms.
  • Spotify was founded in 2006 to provide a superior legal alternative to piracy. Yet despite launching in 28 markets and acquiring 24 million active users, there has been little recent research on the impact Spotify has had on piracy. Until now. The Swedish success story is well known: in 2012, their music industry grew by almost 20 percent. Here we’re turning our attention to the recent success of Spotify in the Netherlands, helping us establish new insights on an old debate. Not only has the number of people engaging in music piracy in the Netherlands fallen in recent times, but new Long Tail insights reveal that 29% of the 1.8m Dutch BitTorrent pirates took just 1 file in 2012 while the top 10% took over half of the content. A second insight from this work comes from examining the impact of holdout strategies on sales and illegal torrent volumes. We found that artists who delayed their release on Spotify suffered higher levels of piracy than those who did not. The Netherlands offers positive signs: piracy overall is now lower, and artists that engage with Spotify see less piracy. To give these insights context, we compare the Netherlands with Spotify’s new market, Italy, where piracy is mainstream.
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Elektronisen aineiston sijainti ja käyttö (URI)
  • https://www.musicbusinessworldwide.com/files/2014/12/Will-Page-2013-Adventures-in-the-Netherlands-Final.pdf Linkki verkkoaineistoon 
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