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*020  $a978-1-138-01465-7
*035  $a12003
*035  $a(conv)0000012003
*0410 $aeng
*080  $aUDK:316
*080  $aUDK:654
*080  $aUDK:659
*090  $aOMA:IV
*099  $d2$p28$k2018612$oIV$01$f0$71$y20181004$z20181004$b17034
*1001 $aValaskivi, Katja.
*24510$aCool nations :$bmedia and the social imaginary of the branded country /$cKatja Valaskivi.
*260  $aLondon # New York :$bRoutledge, Taylor & Francis Group,$c2016.
*300  $axxiii, 163 sivua.
*300  $c24 cm.
*4901 $aRoutledge advances in sociology ;$v175
*500  $aJulkaistu myös verkkoaineistona; valt.tdk; PVK-V204 Promootiokulttuuri ja julkisuuden tutkimus.
*520  $a[Tiivistelmä] Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term 'cool' suitable for describing some essence of their country's brand. Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation. The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place
*520  $aMedia and the social imaginary of the branded country
*650 7$aviestintätutkimus$2ysa
*650 7$amediatutkimus$2ysa
*650 7$amediatiede$2ysa
*650 7$ajoukkoviestintä$2ysa
*650 7$akansallinen identiteetti$2ysa
*650 7$akulttuuri-identiteetti$2ysa
*650 7$asuomalaisuus$2ysa
*650 7$ajapanilaisuus$2ysa
*650 7$akulttuuriyhteistyö$2ysa
*650 7$abrändäys$2ysa
*650 7$amielikuvamarkkinointi$2ysa
*650 7$amediakulttuuri$2ysa
*650 7$ayhteiskunnalliset vaikutukset$2ysa
*653  $ajoukkoviestintä
*653  $akansallinen identiteetti
*653  $asuomalaisuus
*653  $abrändäys
*653  $ayhteiskunnalliset vaikutukset
*653  $aNationalism
*653  $aNational characteristics
*653  $aMass media and nationalism
*653  $aMass media and culture
*653  $aBranding (Marketing)
*653  $aJapani
*653  $aSuomi
*830 0$aRoutledge advances in sociology ;$v175.
*852  $lVALASKIVI
*979  $a0000012003
*999  $aMikroMarc$b[Book]$x0
^

Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand. Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation. The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.